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Automotive Cockpit HMI 2014

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The 5th International Confererence Automotive Cockpit HMI 2014 will take place in Frankfurt, 22-24 September 2014.

  • Conference
When 22 September 2014 09:00 AM to
24 September 2014 05:00 PM
Where Lindner Congress Hotel , Bolongarostraße 100, 65929 Frankfurt am Main
Contact Email
Contact Phone +49 (0) 30 20 91 33 88
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The way drivers interact with their cars is evolving, driven by changes in a number of related domains – personal mobile devices, car technology, consumer electronics, demography and economics.

Therefore, the ultimate challenge for HMI experts is the creation of an interface that is both engaging, functional and easy to reach and use. This has become even more important in the automotive cockpit where the number of instruments and functions directly accessible to the driver has kept rising steadily over the years.

Car companies are starting to think more and more like electronic and high tech companies. Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The arrival of the connected car and the development of automated driving are main drivers. Information technology and software that enables next generation multimodal, multitouch and multizone HMI design is the key for OEMs.

This event will draw together extensive experience from industry professionals and encourage the exchange of knowledge, and promote dialogue in an interactive networking surrounding.


Topics include

  • Understand customer expectations and experiences across different world markets to better develop future HMI designs
  • How can the transition into automated drive be facilitated through an inspiring HMI design? Find out which functionalities can make for an enjoyable automated driving experience
  • Benefit from the latest research results and usability studies in order to improve how the driver accesses necessary data without distraction
  • Discover how advanced connectivity solutions and a multi-modal HMI approach are helping to reduce complexity and driver workload
  • Optimize integration and deployment of next generation user interfaces and content in both standard and non-standard environments through smart HMI development to fulfill consumers’ fast-changing needs

Interactive Workshop day

9:00 AM  

HMI for automated drive


After a short warm-up on automated driving State of the Art HMI and the need and challenges for special HMI solutions we will directly tackle the key questions:

1. How do we have to design transition from and into automated

2. How driver states and traits adaptive can this transition be?

3. Which are the requirements for HMI to provide a good system
    awarenessduring automated driving?

4. How can we keep the driver in the loop and offer at the same
    time a benefit of automation? 

Participants will work together on those questions guided by exemplary use cases from soon to come automated driving maneuvers. Last but not least we will discuss the advantages of different evaluation tools for automated HMI: Driving Simulators, Co-piloted vehicles, Test Tracks, Field Tests.

Quo vadis Automotive HMI?

Google glass, smartwatches, apps and other innovative devices change the way we all use computer technology today.
The first digital native generation of people starts to drive, that grew up with the Internet as the main natural source of content, fun and interaction. Almost unlimited content at hand and highly interactive social networks shape their and our behaviour and communication. Head units, telematic devices and driver assistance systems are successful tools for automotive OEMs to differentiate from their competitors, especially if they integrate smartphones, smartwatches or smartglasses well and in a customer expected way.
On the other hand there is still the driver in control on our roads. The issue of driver distraction is unsolved. Especially new wearable device like e.g. Google glass could potentially distract drivers, but could also a worthy new device for the driver in control.
In this highly interactive workshop we will discuss challenges, benefits and drawbacks of how to combine innovative consumer devices with automotive HMIs to head towards the next generation of automotive HMIs. Bring your ideas, well done HMI solutions, bad examples or whatever will stimulate our discussion to the session!

1:00 PM


HMI challenges for the connected vehicle


The functionality of driver information systems is growing steadily. Especially networking the car integrates additional functionalities. However, this integration is based on requirements that result, for example, for the European market from the European Statement of Principles (ESOP) and further the AAM Guidelines.
Particular increasing emphasis is layed on effects of driver distraction and information presentation, usability and interaction related of solutions.
In recent years relevant ISO standards that are associated with the ESOP were created or revised.
The standards mention define limits and describe methodological approaches to experimental assessment of interaction concepts. Meanwhile, there are numerous experimental methods that reflect the guidelines and can be used for the design of experiments. It is in the spirit of good practice to act carefully in execution and documentation accordingly. In the workshop different integration scenarios will be discussed and relevant evaluation methodologies will be presented.

Global automotive HMI design


As cars are sold around the world challenges regarding usability with vehicle HMI arise.
Culture has a deep impact on user behaviour: One HMI may be satisfying for one user group but won´t work for another group from a different country.
Developing cultural-models to describe these differences can help.
Therefore we discuss in this workshop the following aspects:

1) Do culturally specific elements exist in an automotive HMI?
2) How can a cultural-model explain the findings?
3) How to understand cross-cultural differences in automotive-HMI usability?

Conference Day 1

09:00 AM Registration & Coffee
09:30 AM Chairman´s welcome & opening address
09:40 AM Strategic Decisions influencing key HMI
                design parameters in the Automotive
10:20 AM Speed Networking
11:00 AM Refreshment break & Networking
11:30 AM In-Vehicle Trends and HMI
12:10 PM Reverse-engineering Science Fiction:
                Future User Experience Efforts at Harman
12:50 PM Networking Luncheon
02:20 PM Foundation of HMI design: function
                prioritization and driver distraction
03:00 PM An approach to integrate early collision
                warnings into existing HMI devices:Which
                warning cues assist drivers effectively?
03:40 PM Refreshment Break and Networking
04:10 PM How to design the HMI for new vehicle
04:50 PM Future HMI design
05:30 PM End of conference day one

Conference Day 2

08:30 AM Registration & Coffee
09:00 AM Chairman´s welcome
09:10 AM Human Factors issues for autonomous
09:50 AM HMI for automated driving
10:30 AM Refreshment break & Networking
11:00 AM Evolving Car HMI towards Autonomous
11:40 AM Take-over concepts for highly automated
12:20 PM Networking Luncheon
01:50 PM How to combine human interactions and
               automated control?
02:30 PM Challenges in developing a smart
               multimodal driver vehicle interaction
03:10 PM Refreshment break & Networking
03:40 PM Implementing multimodal driver vehicle
04:20 PM Multimodal Interaction in the
               Car:Interaction Between Driver, Car, and
05:00 PM Closing remarks of the chairman and end
               of conference day 2

Pricing and discounts >>here

Online registration >>here

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